About Us

Good Life Group Lanier

Lake, Luxury and Executive Homes

The Good Life Group


The Good Life Group (GLG) is part of Keller Williams Lanier Partners in Gainesville, Georgia. This hard-working team has been the leading agent group for property on beautiful Lake Lanier in the foothills of the north Georgia mountains since 2012.  Because they work extensively with luxury homes, many of their clients asked if they would handle the sale of their non-lake home. The marketing, attention to detail, and service that sets them apart on lake home is also very effective for luxury homes regardless of the location.

Because of her extensive background in internet and marketing, lead agent and group founder Bev Knight is primarily a listing agent. Bev has been the top producer in the KWLP franchise multiple times, and continues to grow her business in leaps and bounds. “It’s all about the level of commitment and service,” she explains. The GLG is known to be one of most aggressive advertisers in the area. They are innovative in a variety of ways including custom street signs, custom home books, professional photography and tours, aerial photography for luxury homes, professionally produced two-sided color flyers and so much more. Two of the team members are certified luxury agents which allows them to tap into a variety of international, targeted resources. Adding to the marketing mix, they have done radio advertising and even TV spots. You will see GLG ads in various publications including Lakeside News where Bev writes a quarterly column on Lake Lanier real estate. In an average year, the GLG spends over $50,000 on promoting their property which is part of the reason their sales and closing statistics are so robust. If a buyer is looking for a luxury home, he will see the homes listed by The Good Life Group.

Another innovation of the GLG is to provide dedicated specialists for buyers and investors. It takes a unique skill-set and a lot of time to find just the right property for a client, and the GLG is organized to allow its agents to focus exclusively on their clients (rather than ads, forms, listings, etc.). They have found that buyers love that special attention and appreciate their agent’s ability to stay focused on their needs. Click on the names below to read more about the backgrounds and talents of each of these dedicated professionals.

 

The Good Life Group Office Agents


Darlene Pavclan

Investment Coordinator

Jackie Powalowski

Buyer's Agent

Dani Brown

Luxury Home Coordinator

DaniBrown

Beverly Knight

Lead Agent

bevKnight